MU Seasonless

MU Seasonless

A SLOW JOURNEY THROUGH THE ITALIAN MANIFACTURING

Milano Unica reconsiders the next trends starting from an innovative concept of "SEASONLESS", that is, an unprecedented departure from the classic cycle of seasons in terms of the proposal and use of fabrics and accessories. In other words, Milano Unica breaks out of the conventional seasonal use of cottons, muslins, satins, linens and wools to embrace a more global vision, through a journey along the rich tradition of Italian manufacturing.

In an increasingly broader and more international market, inspirations intertwine, influences multiply and needs mingle, leading to a steady search for new solutions that can appeal consumers of all latitudes, with proposals that satisfy polar opposites: so wools become very light for use in summer and, conversely, heavy cottons will be perfect for winter, in an ongoing research into the potential of fibres.

Milano Unica therefore embarks on a journey through the excellence of Italian manufacturing to inspire a new creative mix expressed through three trends: Seasonless Opulence, Seasonless Nature and Seasonless Flexibility.